Facebook and Instagram ads that start real conversations.
Meta is where your customers scroll before they search. We build the creative, the audiences and the WhatsApp or lead-form path, then test every week until the cost per enquiry is one you're happy to scale.
Illustration
Boosted posts are not a strategy.
The boost button optimises for likes from people who will never buy. Real results on Meta come from campaigns built around one action: a WhatsApp message, a lead form, a booking or a purchase.
The other half is creative. Meta decides who sees your ad largely from the ad itself, so a steady supply of new hooks, formats and angles matters more than clever targeting.
We run structured tests every week, keep what brings enquiries at a fair cost and retire the rest, and we connect your WhatsApp, forms and website events so Meta optimises for buyers, not browsers.
What you get.
Campaign strategy and setupObjectives, audiences, budgets and structure, in your own Business Manager.
Ad creativeStatic, carousel and short video ads written and designed for the scroll, refreshed regularly.
Click-to-WhatsApp and lead formsThe shortest path from ad to conversation, with qualifying questions built in.
Pixel and Conversions APIWebsite events and offline enquiries sent back to Meta so it finds more people like your buyers.
Weekly testingNew hooks and audiences tested against the current best, with a clear winner each round.
Monthly reportEnquiries, cost per enquiry, what we tested and what we learned.
From first call to results.
Offer and audience
We agree the one action we're paying for and who we're trying to reach.
Creative and launch
First round of ads, tracking and the WhatsApp or form path go live.
Test and refine
Weekly creative and audience tests. Losers are paused, winners get budget.
Scale and retarget
Budget follows what works, and retargeting brings back people who almost enquired.
What it costs.
Ad spend is paid by you directly to Meta. We recommend at least ₹30,000 a month.
Get my fixed quoteIncluded at this price
- Business Manager, pixel and Conversions API setup
- Up to 3 campaigns
- Ad creative: 6–8 new ads a month
- Click-to-WhatsApp or lead-form path
- Weekly testing, monthly report
Google and Meta together are ₹25,000 a month. Video shoots, influencer content and catalogue sales for large stores are quoted separately.
A good fit if
- Your product or service can be shown visually (food, fashion, interiors, real estate, education, beauty, health)
- You sell to consumers or small businesses who use Instagram and WhatsApp daily
- You can respond to WhatsApp enquiries fast, or want our AI agent to
Not a fit if
- Ad budget under ₹30,000 a month across Meta
- Highly technical B2B with a handful of possible buyers (Google Search or LinkedIn usually fits better)
- You need someone to post daily content rather than run ads (see social media marketing)
Questions about Meta Ads
What's a realistic cost per lead on Meta?
It depends on your industry, offer and city, so we don't promise a number before we've tested. What we do promise is a weekly test cycle that pushes it down, and an honest call if your economics don't work on Meta.
Instagram or Facebook?
Both, usually. They run from the same Meta campaign, and Meta places ads where they perform. We can restrict placements if your audience is clearly on one platform.
Do you make the ad creatives?
Yes. Static, carousel and short video ads are included in the fee. For professional shoots or influencer content we bring in specialists and quote separately.
Can ads send people straight to WhatsApp?
Yes. Click-to-WhatsApp ads are often the best format in India, because a chat is a smaller step than a form. Pair them with our WhatsApp AI agent and every chat gets an instant, qualifying reply.
Who owns the ad account?
You do. Everything runs in your Business Manager, with our access granted as a partner. You can remove us at any time.
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Tell us about your business. Get a fixed quote in 48 hours.
Free audit first. We'll show you what we'd do and what it costs, in writing. No obligation.