Our customers order on WhatsApp and I didn't want a website that fought that. They built it around how we actually work — a chef lands on the page, sees the line sheet, and messages us straight from it.
RahulV4Veg · BengaluruWhat was off.
The business worked. Orders came in on WhatsApp, relationships were built over the phone, deliveries went out. What it didn't have was any way for a chef who had not met them yet to work out whether they were a supplier worth trusting.
The obvious brief would have been a product catalogue. That would have been the wrong build. A chef choosing a produce supplier isn't shopping for tomatoes — they're deciding whether this business will still be reliable at six in the morning on a Friday in monsoon season.
- ×No website at all; everything ran on WhatsApp and referral
- ×No way for a new buyer to evaluate them before making contact
- ×A catalogue-style site would have answered the wrong question entirely
What we switched on.
We built the site around the objection rather than the inventory. It leads with what a chef actually needs to know — range, consistency, delivery windows, and who they would be dealing with — and treats the product list as evidence rather than as the point of the page.
Crucially it doesn't fight the way the business already works. There's no order form asking a chef to change habits. The line sheet sits on the page, and one tap opens a WhatsApp conversation with the item already in it.
- ✓Built around the supply relationship, not a product catalogue
- ✓140-SKU line sheet, browsable on a phone in a working kitchen
- ✓One-tap WhatsApp ordering — no behaviour change required
- ✓Local SEO so new buyers can find them without a referral
The numbers this project moved.
Recorded by the client, not by us, in the ninety days after launch.
We publish what the client will stand behind. Where a figure isn't independently verifiable, we describe the change rather than invent a percentage.
Before the site there was no owned channel at all — everything arrived through referral or an existing phone contact.
From nothing to a channel they own. The directory and the phone still work — they are simply no longer the only doors.
The site was built to remove steps, not add a form.
No behaviour change asked of anybody. The order still lands on WhatsApp, where it always did.
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