Three kinds of business, where one customer pays for the whole job.
Hype It On works where the maths is clearest. In each of these a single lost enquiry is a real, countable loss — which is exactly where this work pays for itself fastest. Each page below is written for that buyer specifically, not adapted from a template.
These three are where we have the deepest playbooks. They aren't the only businesses we work with — the test is ticket size, not sector.
Fabricators, PEB, machining, solar EPC and component suppliers. A buyer arrives with a drawing and a deadline — if sending an RFQ takes more than a minute, it goes to someone else. You're shortlisted silently, and you never hear about the ones you lose.
See the manufacturer approach ClinicsDental, imaging, dermatology, vision and multi-speciality. Patients search on a phone at 10pm and book with whoever makes it easiest — and most of that decision happens on the map, before your website is ever opened.
See the clinic approach Interior studiosStudios, modular kitchens, architects and turnkey contractors. Your own photographs are generating leads that an aggregator charges you commission on — and a gallery that ends in a scroll instead of a consultation is doing half the job.
See the interiors approachNot one of these? The maths is what decides, not the sector.
We have built for edtech, animation studios, roofing suppliers, professional practices, D2C brands and training institutes. The only real test is whether one customer is worth more than the website costs — and for most businesses reading this, they are. Tell us what you sell and we'll give you a straight answer, including when the answer is that you don't need us.
Not on this list? If one customer is worth more than the website costs, the maths usually still works. Ask and we'll tell you honestly — including when the answer is no.
Not sure whether you qualify?
Send a link and ask. The audit's free and the answer is honest, including when it's “you don't need us”.