You're being shortlisted right now. Your website is answering for you.
A buyer with a ₹50 lakh order checks certifications, capacity and proof of scale — silently, from a phone, often from another country. If the site can't answer, you're removed from the list and you never hear about it.
Website design and SEO for steel fabricators, pre-engineered building (PEB) manufacturers, CNC and machining units, foundries and solar EPC companies — Bengaluru, Nagpur and across India.
- Magnum Ore IndustryOre mining
- Magnum MetallurgyMetallurgy
We take a limited number of industrial projects at a time — the person who reads your drawings and scopes the build is the person who delivers it. That constraint is why the work is specific to your process rather than templated.
Six filters. Most industrial sites pass one.
This is procurement's checklist, not a designer's — and failing any of it's silent. Nobody emails to tell you why they didn't call.
ISO 9001, ISO 3834, EN 1090, CE, IBR. Buyers filter on these before they call. Buried inside a PDF is the same as absent.
Can you handle their job? Tonnage, bay size, machine list, monthly throughput. If they can't tell, they ask someone who says.
Photographs of real jobs with the numbers attached. Nothing else proves you have done work this size before.
The one action that turns a visitor into an order. Most sites offer a generic contact box — or nothing at all.
Incoterms, packing standards, past export work, port proximity. Overseas buyers look for this language specifically.
Engineers and buyers browse from patchy connections. A heavy site loses them before your capability page appears.
The form is the product.
Everything else on an industrial site exists to get a serious buyer to this one box. Hover any point to see the field it refers to.
- Take the drawing firstA buyer with a drawing is a buyer with a budget. Ask for it before you ask for their name, and accept the formats they actually use.
- Material and grade, not "message"Structured fields let you quote same-day instead of emailing back for details — speed of first quote is often what wins the order.
- Quantity qualifies instantlyOne field separates a 200kg enquiry from a 40-tonne one, so your team spends the morning on the right call.
- Location and incotermTells you domestic or export, and tells the buyer you have shipped before. Both matter before a price is discussed.
- Their deadline, in their wordsCapacity planning starts here, and an unrealistic date is better known before you quote than after.
- WhatsApp as an equal pathPlenty of Indian buyers won't fill a form but will send a drawing on WhatsApp in ten seconds. Offer both or lose half.
Same company. Different answer.
Nothing about your capability changes — only whether a buyer can verify it in the ninety seconds they spend on your site.
- ×"About Us" paragraph, no certifications named
- ×Products listed, no tonnage or capacity anywhere
- ×A 14 MB PDF catalogue that won't open on 4G
- ×Four photographs, none showing job scale
- ×A generic contact form, no drawing upload
- ×Nothing indicating you have exported before
Every one of these is invisible to you. Buyers leave without contact.
- ✓Certification page with each standard and its scope
- ✓Capacity page — tonnage, bay size, machine list, throughput
- ✓Catalogue as fast pages that rank, PDF kept as download
- ✓Project gallery with the numbers attached to each job
- ✓RFQ that accepts .dwg, .step and .pdf drawings
- ✓Export page in the language overseas buyers search
The buyer verifies you without a phone call, and the enquiry arrives quote-ready.
Buyers who don't know you yet search by product.
Referrals bring the buyers who already know your name. This is how the ones who don't find you — and where a capability-led site puts you within six to nine months.
Nothing about your capability changed. Google simply had something to read.
Built around the RFQ, not the brochure.
Buyer-eye audit
We score your site the way procurement does — certifications, capacity, proof, RFQ path — and send the screenshots.
Capability build
Certification page, tonnage and machine list, project gallery with real numbers. The evidence a buyer needs to shortlist you.
RFQ engine
Drawing upload, structured fields and WhatsApp intake — so enquiries land quote-ready instead of "please send details".
Rank for what you make
Product and process pages, IndiaMART presence, and monitoring of what competing fabricators publish.
Questions from industrial owners.
References get you considered — then the buyer's team checks your site before the call is returned. A weak site quietly undoes a strong reference, especially with export buyers and corporate procurement, who have to justify their shortlist on paper.
PDFs don't rank on Google and are painful on phones — which is where site engineers and buyers actually look. We turn the catalogue into fast pages that rank for your products, and keep the PDF as a download for anyone who wants it.
The opposite, if it's built right. Asking for a drawing, tonnage and delivery location up front filters casual enquiries out by itself — the people who complete it are the people with a live requirement.
One fixed price agreed in writing after the free audit — no hourly billing. Most industrial sites go live in three to five weeks including capability pages, project gallery and RFQ flow. Because the book is limited by design, scoping starts within days rather than queuing behind a larger agency’s retainer accounts.
See your site the way a buyer sees it.
- We score your site against the procurement checklist above.
- Evidence, not opinions — screenshots of what a buyer actually sees.
- Free, no obligation. We reply within one business day.